Saucy Horse - Digital Marketing musings from the S
How do you use YouTube?

If you are putting videos on your business website or blog, you are probably using YouTube.  It’s the easiest way to embed videos on non-self-hosted blog platforms like WordPress etc. 

The new features of being able to choose the preview picture for your video on your website and remove the YouTube logo if required have also made this feature more attractive.  You can also change the embed size so that the video looks neat inside your site. The option to remove suggested videos which flash up at the end of your video can also be useful as you normally have no control over what is shown there.

If you link your YouTube account to your twitter account your followers can see when you have posted a new video and also when you like or share a video. Sharing videos around is a great way to foster a community and may encourage people to share your videos too.

We have discussed using YouTube as a way to grow your business on the blog previously; it’s also a way to grow your network by subscribing to channels and liking and sharing videos. Comment on others’ videos, leave a thumbs up and encourage customers and contacts to do the same on your videos.

Encouraging feedback not only increases your viewing base, in increases that magic SEO Like all Social Media, YouTube works best when we engage fully with it. 

What’s your top tip for interacting on YouTube? 

Why haven’t you used video on your website?

One of the benefits of being amongst the video creative people at Saucy Horse is that the creativity is shared around. I’ll be the first to put my hands up and admit I am not what you’d call “visually creative”. My colours are black and grey and when I want to go really off my head and mix it up I’ll throw some cream into the mix. My skill-set is Social Media and blogging; I feel comfortable with words.  Your skill-set may be thought of as Sales, or Networking, or Finance, or Ideas, or anything that you wouldn’t class as suitable for making a video.  So, I thought I would address what would be the biggest barrier to why people who may have thought like me wouldn’t put video on their website.

I don’t know how to do it.

There are two options here.

  • Call in the professionals. Tell them what you want and they will work with you and share ideas around. They will work to your budget and timescales and you will have an amazing video for your site.
  • Do it yourself.  Come back! Don’t be scared. Once I decided to blog about this subject I took the plunge and made a video myself. I used Windows Live Movie Maker to make a simple three minute video using both pictures in a slide-show format and small clips of video that I edited in the programme.  I put a soundtrack on it, and (hold on until I get the brass instrument out of its case so that I can blow my own trumpet) I am delighted with it! (It has a pop song as a soundtrack so unfortunately I can’t put it up here. This could be good; you are saved the indignity of watching me try to manoeuvre a cabin cruiser through a lock at Romney and performing the boating equivalent of “car stuffing it up the side”)

Through trial and error I learnt some things.

  • Theme. Have an idea of your theme and shoot round it.  Collect photos to use in a slide-show in your video.
  • Shoot loads of material. Even if you think it has no use at the time, it will. Once it is set to a soundtrack and context you will have a great video. What, on camera, looked like a very normal shot of other boats passing us on the river looks almost atmospheric when paired with other shots and a soundtrack.
  • Soundtrack - Check out royalty free music sites, or pay per use sites.
  • Voice over and speech to camera - Make sure that you have an external microphone so you don’t pick up any extraneous noises. Practice your voiceover.

Another barrier may be

I don’t know what to do with it.

Share it around!  YouTube, Facebook, your blog, your website, tumblr, twitvid.  Everywhere you upload it, post a link to your site so that people can find you. As a video newbie I was delighted with my results and I’m sure you will be too. Have a try, then when you see the results both of your video and the improvement in your SEO you’ll hopefully use more and more video. I’m already planning my next one, inspired by the team here!  

Using Video On Your Website - YouTube

Ninth in a series of entries inspired by Social Media Examiner - 26 Ways to Engage With Customers Using Video All quotes come from the article - have a look, it’s an informative lesson in using video.

YouTube

Mention video on the web and you instantly think, “YouTube”. Its ease of use, upload and search facility makes it the first stop for people who want to upload video.

It’s the go-to site for people wanting to see how something is done - try following written word instructions to make an origami crane. Going to YouTube to watch the video tutorial is quicker and easier. How did we cope without it?

If you use a blog rather than a have company website you can store your videos on your YouTube channel and embed them directly into your blog. People can subscribe to your channel and be updated instantly by email as soon as you add a new video.

It’s such a powerful tool that you cannot think of Social Media without it - it seamlessly integrates into Twitter (and twitter clients), Facebook and LinkedIn. Apps are available on Apple products to allow YouTube videos to be watched and shared.

YouTube is now one of the top three search engines. You can ensure that your video is found by making the description of the video as complete as possible. Also, check the autocomplete search box and make sure that your description comes up in there as one of the top 3 autocompletes.

How would you integrate YouTube videos into your Social Media and Website? Do you use YouTube for work or do you think of it as a social resource?

Why you must use YouTube to grow your Business

Saucy Horse Video For Websites Buckinghamshire

Great article by Amy Mae Elliott for Mashable about the phenomenal reach of YouTube – pick of the points for me…


Some Jaw-Dropping YouTube Statistics and why you must have a business presence for your company video on YouTube.


As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years. And those stats are just for the main YouTube website — they don’t incorporate embedded videos or video watched on mobile devices.

YouTube’s Social Stats
Social media-related YouTube stats are just as impressive. YouTube says that on average there are more than 400 tweets per minute containing a YouTube link. Meanwhile, over on Facebook over 150 years worth of YouTube videos are watched every single day.
You can read the full article here


Are you using video to promote your business and get higher search rankings? Do you have video on your website homepage? If not, would you consider it?

Social Media marketing - How many of your Social Media connections do you “know” . Can you list one or two things about them off the top of your head?